Dame Anita Roddick was a British businesswoman also human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetic company which producing and retailing the buity products. Roddick was born on October 23, 1942 in Littlehampton,Sussex.
The Body Shop
She went on to work for the United Nations
where she travelled extensively and met people from a number of different
cultures. These experiences would help shape her future career. The birth of
the ‘The Body Shop’ came about in 1976 due to a need by Roddick to create a
livelihood for herself and her daughters while her husband was trekking across
the Americas. The first Body Shop was basic and at first sold only 15 lines. Thanks
to her own earlier travels, she had a wealth of experience and exposure to the
body rituals of women from all over the world from which to draw. , she became
the first to introduce socially and environmentally responsible business onto
the High Street and began talking about fair trade long before it became a buzz
word. The Body Shop today is a business with 1,980 stores serving over 77
million customers in 50 different markets and 25 different languages.The Body
Shop's Mission Statement sets out a dedication to the pursuit of social and environmental
change. The shops and products help communicate human rights and environmental
issues. Throughout her career, Roddick continued to campaign tirelessly against
environmental and social wrongs around the world.In 2003, Roddick's
achievements were recognised when she was knighted by the Queen, and officially
styled as Dame Anita Roddick.Three years later, the Body Shop was purchased by
L'Oreal for £652.3 million. This caused controversy, partly because L'Oreal is
said to be involved in animal testing, and partly because it is said to be
part-owned by multinational conglomerate Nestlé.While Roddick had been a strong
campaigner on ethical issues, Nestlé was been the subject of a long standing
boycott call for its marketing of baby milk powder in third world countries.
"There is no scientific answer
for success. You can't define it. You've simply got to live it and do it." Anita Roddick is also a good
example of woman entrepreneur who achieved a lot in her short life and showed
her business skills. She proved that woman can not only have children, also be a business lady too. and women`s character is not better than men`s but as least they are equal. And it is better to have leadership talent than to learn
it. But everything is possible in this life, just do your best. You can get
success.
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